endless manufacture & purchase of god knows what

“He looked again at the ad-posters. He really hated them this time. That Vitamalt one, for instance! ‘Hike all day on a Slab of Vitamalt!’ A youthful couple, boy and girl, in clean-minded hiking kit, their hair picturesquely tousled by the wind, climbing a stile against a Sussex landscape. That girl’s face! The awful bright tomboy cheeriness of it! The kind of girl who goes in for Plenty of Clean Fun. Windswept. Tight khaki shorts but that doesn’t mean you can pinch her backside. And next to them—Roland Butta. ‘Roland Butta enjoys his meal with Bovex.’ Gordon examined the thing with the intimacy of hatred. The idiotic grinning face, like the face of a self-satisfied rat, the slick black hair, the silly spectacles. Roland Butta, heir of the ages; victor of Waterloo, Roland Butta, Modern man as his masters want him to be. A docile little porker, sitting in the money-sty, drinking Bovex.”

George Orwell – Keep The Aspidistra Flying

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